Behind the Brand
BEHIND THE BRAND
Founded by Sophie Elise in 2015, Blush’d has grown from a one-woman makeup business into a collective trusted by more than 2,200 brides. We're here to create beautiful hair and makeup, but we're just as invested in making sure you actually enjoy the process.
"I HAVE NEVER FELT MORE BEAUTIFUL THAN I DID on my WEDDING DAY THANKS to BLUSH'D BRIDES. THE WHOLE MORNING WAS so RELAXING TOO. COULDN'T RECOMMEND THEM ENOUGH"
— Shae, Past Bride
I'm Sophie - artist, creative director, traveller, mum (of both humans and doggos), wedding enthusiast and thriller book reader . What started as a love of beauty has grown into a collective of artists I love and trust.
After my diploma of beauty, I started doing makeup and hair for friends and family, and somewhere along the way it became a business I never could have imagined. After more than a decade in bridal, I’ve learned that great hair and makeup is only part of what makes a wedding morning good.
You should be able to relax, have a laugh, speak up and change your mind without ever feeling judged.
I still work with brides while leading our collective behind the scenes, bringing together artists who are incredible at what they do and genuinely care about people.
xo,Sophie
WHAT WE BELIEVE iN
01
SKINCARE is NON-NEGOTIABLE
02
SMART WOMEN love TRASHY TV
03
CONFIDENCE is THE REAL LUXURY
04
WHEN IN DOUBT, overdress
05
MEMORIES > MATERIAL THINGS, always
06
WE TRUST PEOPLE WHO love DOGS
FROM the
HIGHLIGHT REEL
A glimpse into the moments, memories, and little luxuries that inspire our work - the places, textures, and beauty stories that shape the Blush’d aesthetic.
sunlit beginnings
slow morning magic
polished simplicty
La dolce details
The Blush’d touch
Sophie's favourites
01
VISITING new PLACES
02
ICED VANILLA oat LATTE'S
03
BEING A MUM of BOYS
04
NETFLIX, BOOKS and NAPS
05
TRUE crime PODCASTS
And dogs!