Behind the Brand

THE
BLUSH'D COLLECTIVE

We're a collective of bridal hair and makeup artists who know beauty, love a wedding and genuinely care about the people in our chairs.

BEHIND THE BRAND

Founded by Sophie Elise in 2015, Blush’d has grown from a one-woman makeup business into a collective trusted by more than 2,200 brides. We're here to create beautiful hair and makeup, but we're just as invested in making sure you actually enjoy the process.

"I HAVE NEVER FELT MORE BEAUTIFUL THAN I DID on my WEDDING DAY THANKS to BLUSH'D BRIDES. THE WHOLE MORNING WAS so RELAXING TOO. COULDN'T RECOMMEND THEM ENOUGH"

— Shae, Past Bride

FOUNDED BY SOPHIE ELISE

I'm Sophie - artist, creative director, traveller, mum (of both humans and doggos), wedding enthusiast and thriller book reader . What started as a love of beauty has grown into a collective of artists I love and trust.

After my diploma of beauty, I started doing makeup and hair for friends and family, and somewhere along the way it became a business I never could have imagined. After more than a decade in bridal, I’ve learned that great hair and makeup is only part of what makes a wedding morning good.

You should be able to relax, have a laugh, speak up and change your mind without ever feeling judged.

I still work with brides while leading our collective behind the scenes, bringing together artists who are incredible at what they do and genuinely care about people.

xo,Sophie

WHAT WE BELIEVE iN

01

SKINCARE is NON-NEGOTIABLE

02

SMART WOMEN love TRASHY TV

03

CONFIDENCE is THE REAL LUXURY

04

WHEN IN DOUBT, overdress

05

MEMORIES  >  MATERIAL THINGS, always

06

WE TRUST PEOPLE WHO love DOGS 

FROM the
HIGHLIGHT REEL

A glimpse into the moments, memories, and little luxuries that inspire our work - the places, textures, and beauty stories that shape the Blush’d aesthetic.

sunlit beginnings

slow morning magic

polished simplicty

La dolce details

The Blush’d touch

Sophie's favourites

01

VISITING new PLACES

02

ICED VANILLA oat LATTE'S

03

BEING A MUM of BOYS

04

NETFLIX, BOOKS and NAPS

05

TRUE crime PODCASTS

And dogs!